Our Mission
You have to do
business with us.
We offer the most respectful approach to
securing new home delivery customers for
circulation and for acquiring new
clients for advertising.
Telemarketing is such a sensitive way to do
business nowadays that some executives feel
it's a lost art. Our challenge is to do more
with less and the only we plan on doing it
is to represent your newspaper to your
community with the "4 R's" and the "4 P's."
* RESPECTFUL. We recruit and select only the
finest people. Our attractive compensation
plan helps but it is our experience in
interviewing and training and our conviction
to the business that gets the sales person
involved. They either believe or leave.
*
RESPONSIBLE. Of course 100% compliant with
all
telemarketing laws but we go a step farther
by not calling before 9 am or after 8 pm. We
engrain in our staff that WE ARE
representing the newspaper to YOUR
neighbors.
*
RELIABLE. It takes us less than 72 hours to
start up a new client and less than 24 hours
to change a program or increase your
production request. Questions, concerns, or
inquiries are addressed immediately. We're
always here and always ready to serve you
and the newspaper. We can come to you too!
To fix any internal or external
tele-services within 7 days of request. When
we say we'll do it it will be done!
*
RESOURCEFUL. Your production translates to
our profit and you will receive better than
the best quality you have ever had. We don't
accept "it doesn't work." We work it and it
works. Part of our mission is to satisfy
every client so that word-of-mouth takes
over for our continued success.
*
POSITIVE. We create an atmosphere whereby
our sales people not only enjoy working here
they look forward to it. A gratifying work
experience every day of the work week. Fun,
firm and fair is our style and as a result
our staff adheres to our program and system.
*
POLITE. The sales person represents your
newspaper to your community as if you were
making the call yourself. In most cases the
prospect thinks we are the newspaper and
each person knows that anything less than
proper and friendly is intolerable. We know
each call is a reflection of the newspaper
and ultimately a reflection of us. Each
person we employ believes in what we do.
*
PROFESSIONAL. Our dialing system is unique
in that the sales rep hears hello without a
delay. We have traded speed for little to no
latency to connect. We also connect with
each prospect by teaching them as much as we
know about the newspaper to get it into
their home. Our business-to-business
programs can produce quality leads to signed
deals. Our collection calls epitomize the 4
R's. If we are not successful on a call we
leave a good impression for the next time.
*
PERSONALIZE YOUR PRODUCT. We ask for 30 to
35 copies of your newspaper to start the
campaign and then provide us with a mail
subscription. We thoroughly cover the paper
to start and review it each time we are in
your market. So much so that we strive to
know as much about your paper or more than
your editor or publisher. After all it's the
newspaper that we are attracting new readers
to and new customers with.